Harewood
Visual identity for a ‘Goodyear Welted’ shoe manufacturer.
Harewood needed an identity that represented the traditional process used in making their shoes. However, as a relatively young company, they were keen not to misrepresent themselves by implying that they were a heritage brand (unlike some competitors). The solution was a mark inspired by brogue patterns that gave a nod to the traditional process.
Deliverables: Brand identity
Deliverables: Brand identity
![](https://cdn.myportfolio.com/746a6b88-16f6-499e-b17b-e9f7ae623c24/b9f6f04e-9aeb-48e3-bd48-274d229f890b_rw_1920.png?h=7ec63b1bda9b020e906322b80e1f6cd6)
![](https://cdn.myportfolio.com/746a6b88-16f6-499e-b17b-e9f7ae623c24/9ef29320-0048-45ee-9864-76b2db404950_rw_1920.png?h=c1b318f9d4da5ea0a056fec3f2d954c4)
![](https://cdn.myportfolio.com/746a6b88-16f6-499e-b17b-e9f7ae623c24/a78d5ad1-a1ef-4549-87de-c25ad31940ea_rw_1200.png?h=88296d7ff1dbe0b105e6b6ad7aede11e)
![](https://cdn.myportfolio.com/746a6b88-16f6-499e-b17b-e9f7ae623c24/7544061a-fc8f-4527-aca8-68a48d744413_rw_1200.png?h=1fac2b25bd40433da17f61cb5ac58f0b)
![](https://cdn.myportfolio.com/746a6b88-16f6-499e-b17b-e9f7ae623c24/a922f759-8921-4ae8-a7cf-52036f18fff4_rw_1200.png?h=58ca8a76654ec2bc3f1d26537b97b4ed)
![](https://cdn.myportfolio.com/746a6b88-16f6-499e-b17b-e9f7ae623c24/eef6497c-08a3-4fd5-a499-168c86dce91f_rw_1920.png?h=e238088f62f4b3c0cfa343236853325e)