Harewood
Visual identity for a ‘Goodyear Welted’ shoe manufacturer.
Harewood needed an identity that represented the traditional process used in making their shoes. However, as a relatively young company, they were keen not to misrepresent themselves by implying that they were a heritage brand (unlike some competitors). The solution was a mark inspired by brogue patterns that gave a nod to the traditional process.
Deliverables: Brand identity
Deliverables: Brand identity
