Mindhug
Identity for a company offering mindfulness programs to children and schools in Hong Kong
Working with fellow freelance designer Matt Burchell, we created a playful brand identity that broke out of the usual mould of mindfulness related imagery. We created a visual language with hand-lettered logo and a set of Emoji-style character illustrations to appeal to school age children and Teachers.
Deliverables: Character illustrations, brand identity, style guide, print
Deliverables: Character illustrations, brand identity, style guide, print
![](https://cdn.myportfolio.com/746a6b88-16f6-499e-b17b-e9f7ae623c24/a3e1573f-3300-4d41-9122-d3f58f77b702_rw_1920.png?h=5d097f4c69e0893045e0d16807faa50f)
![](https://cdn.myportfolio.com/746a6b88-16f6-499e-b17b-e9f7ae623c24/13fa8fd1-8503-41c8-9eaa-88425d153f8e_rw_1920.png?h=9666aa8f95c6cf2e8e2e5f1ee4e46c64)
![](https://cdn.myportfolio.com/746a6b88-16f6-499e-b17b-e9f7ae623c24/f5c12c0f-ab26-402f-b6e3-0da21023b3ad_rw_1920.png?h=4c7f0889f0d15cad185f3b2413756e54)
![](https://cdn.myportfolio.com/746a6b88-16f6-499e-b17b-e9f7ae623c24/9f8c45a2-fd26-4ff0-b3c2-a54a69549e1a_rw_1920.png?h=90822e546ab95af0cf6630f58fbfc44d)
![](https://cdn.myportfolio.com/746a6b88-16f6-499e-b17b-e9f7ae623c24/d51fbc86-2deb-400a-a1ed-90fd63f9cea2_rw_1920.png?h=7f6174594f07226aaa647e2e544fc4fb)
![](https://cdn.myportfolio.com/746a6b88-16f6-499e-b17b-e9f7ae623c24/e81e049e-8f25-4e82-8a77-6d0faf693a3f_rw_1920.png?h=8310863c7a009b896393a287ef00a88b)