Mindhug
Identity for a company offering mindfulness programs to children and schools in Hong Kong
Working with fellow freelance designer Matt Burchell, we created a playful brand identity that broke out of the usual mould of mindfulness related imagery. We created a visual language with hand-lettered logo and a set of Emoji-style character illustrations to appeal to school age children and Teachers.
Deliverables: Character illustrations, brand identity, style guide, print
Deliverables: Character illustrations, brand identity, style guide, print
